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18 May 2024

Business Insider Bangladesh

Walton sents legal notice to studio, cancels contract for ’Rupantor’

BI Report || BusinessInsider

Published: 11:57, 18 April 2024  
Walton sents legal notice to studio, cancels contract for ’Rupantor’

Photo: Collected

Walton has sent a legal notice to the studio 'Local Bus Entertainment' protesting its broadcast of the show 'Rupantar,' alleging that it is contradictory with the electronics company's values and policies.

In a press release issued on April 16, the Walton Group offered a sincere apology to customers and their well-wishers over the matter.

'Local Bus Entertainment'. On behalf of Walton, the legal notice was signed by Md. Raisul Islam Riyad, an advocate of Bangladesh Supreme Court.

The legal notice stated that you are the owner of the 'Local Bus Entertainment' advertising company.

As per your proposal, Walton Fridge agreed to conduct promotional branding in a total of six (6) plays with the condition that the dramas shall not include any matter that offends the laws, principles, morals, or religious sentiments of the country.

Sadly, some things have been included in the drama 'Rupantar' which has created controversy and hurt people's sentiments.

The notice also stated that the contract with you has been canceled for broadcasting the drama 'Rupantor' without informing the Walton authority about the content of the drama earlier.

Within 7 days of receiving the notice, Mohan Ahmed was asked to inform why legal action would not be taken against him for airing the drama in violation of Walton's ideals and policies.

Earlier, Walton instructed the advertising agency to withdraw the drama 'Rupantar' from various social media including Facebook, and YouTube. And then, the drama was immediately withdrawn from all media platforms.

After canceling the contract with the advertising agency, the Walton authority issued a legal notice to 'Local Bus Entertainment' asking why legal measures would not be taken for airing advertisements in such a drama contrary to the ideals and policies of the Walton Group.

Meanwhile, the official statement said that Walton never supports and is involved in any activities that hurt the religious and social sentiments of the people of the country. Walton Group is deeply shocked by this untoward incident and sincerely apologises to its valued customers and well-wishers.

In the statement, Walton said that necessary measures are being taken through proper investigation so that such incidents do not recur in the future.