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25 April 2024

Business Insider Bangladesh

Walton’s ’Nonstop Millionaire’ campaign: Sylhet’s Laki Begum gets Tk10 lakh buying Walton fridge

BI Desk || BusinessInsider

Published: 11:17, 14 March 2024  
Walton’s ’Nonstop Millionaire’ campaign: Sylhet’s Laki Begum gets Tk10 lakh buying Walton fridge

Photo: Collected

Laki Begum of Balaganj in Sylhet was awarded Tk10 lakh after purchasing a Walton brand refrigerator in installments as part of the ongoing digital campaign season-20's 'Nonstop Millionaire Offer'.

With the slogan 'Best Product, Best Offer,' the renowned electronics giant Walton has launched the 'Digital Campaign Season-20' nationwide, introducing the 'Nonstop Millionaire' benefit, as announced in a press release.

Previously, a total of 30 customers became millionaires in earlier seasons of Walton's digital campaign.

In Season 20, customers are offered the chance to become a 'Nonstop Millionaire' upon purchasing a Walton brand fridge, television, air conditioner, washing machine, or fan from any Walton Plaza, distributor outlet, or online sales platform 'E-plaza' across the country.

Additionally, substantial cashback rewards worth crores of taka are also available.

Customers have been availing the Season-20 benefits since March 1, 2024, and these benefits will persist until further notice.

Laki Begum joined the ranks as the 31st millionaire of the digital campaign when she purchased a Walton fridge in installments, making a Tk 10,000 down payment.

Popular film actress Apu Biswas and actor Amin Khan presented a Tk10 lakh check to Laki Begum during a program organized by Walton Plaza Tajpur branch at Osmani Nagar Upazilla in Sylhet.

The event took place at the Tajpur Government Primary School ground on the previous Sunday, March 10, 2024.

Walton's Chief Marketing Officer Didarul Alam Khan, Senior Executive Director Mohammad Shahjada Salim, Walton Plaza Chief Sales Executive Wahiduzzaman Tanveer, Walton Plaza Tajpur Branch Manager Najim Uddin, Osmani Nagar Upazila Chairman Md. Shamim Ahmed, Upazila Awami League President Ataur Rahman Chowdhury, Tajpur Government Primary School's President Mamunur Rashid Khalku and Head Teacher Shilpi Pal, Kadamtala Bonik Samity's General Secretary Noman Ahmad Jahangir and other local people attended the event.

Laki Begum, buyer of a Walton fridge, resides in Dakshin Raig Dara area of Ushmanpur. She lives with her husband, Khaja Mia, and their two sons.

Khaja Mia's grocery store serves as the sole source of income for their family.

Laki Begum purchased a fridge worth Tk35,666 in installments from the Walton Plaza Tajpur branch on March 2, 2024.

Her name, mobile number, and the model number of the purchased fridge were digitally registered.

Subsequently, she received a notification via text message from Walton on her mobile phone, informing her that she had been awarded Tk10 lakh.

Sharing her experience, Laki Begum said that most of the people in her village opt for Walton's fridges due to their affordability, high quality, attractive design, and durability. She chose a Walton fridge for these reasons.

She remarked, "I never imagined that simply purchasing a fridge would lead to receiving Tk10 lakh. This news became a sensation in our village. The money received from Walton will significantly improve our family's fortunes. Walton has demonstrated that they deliver on their promises to customers."

Actress Apu Biswas put importance on purchasing domestically made products for the economic advancement of the country. She highlighted that buying 'Made in Bangladesh' products contributes significantly to strengthening the country's economic foundation.

Apu Biswas noted that Walton maintains the highest standards by manufacturing products in its own factory within the country.

She said Walton not only fulfilled the nation's requirements but also exported products to over 40 countries.

Apu Biswas expressed pride in Walton's achievements, stating that events like today's serve as evidence that Walton consistently delivers on its promises to customers.

In preparation for the upcoming Eid festivals, Walton aims to fulfill approximately 80 percent of the total demand for refrigerators in the local market.

To achieve this goal, Walton has introduced over three hundred models and designs of refrigerators, freezers, and beverage coolers.

The prices of these refrigerators range from Tk14,990 to Tk2 lakh. By incorporating AIOT-based smart technology, intelligent inverter, Nano health care, and anti-fungal door gasket technology in their refrigerators, along with offering easy installment plans for up to 36 months, a 12-year warranty on compressors with a 1-year replacement facility, 5-year free after-sales service, and efficient after-sales support from nationwide ISO certified service centers, Walton has become the preferred brand in the local refrigerator market.