Samsung world’s 5th most valuable brand

Samsung ranked fifth in ‘Interbrand’s 100 Best Global Brands’ with a brand value of $74.6 billion, achieving a 20% increase compared to 2020.

The company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021, said a press release.
Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.
“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics.

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase, and brand competitiveness.

Major factors that played a critical role in Samsung’s growth include- its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values.

Moreover, another factor was its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program, the press release added.

Also, the launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the Bespoke lineup of home appliances, and technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products.

Besides, leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive, and robotics through consistent investment

“We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe,” CMO added.

Meanwhile, recently, Samsung was also ranked number one by Forbes as the World’s Best Employers 2021 for the second consecutive year.