Viber Lens rolled out in Bangladesh
BI Report || BusinessInsider
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Viber, one of the leading apps for free and easy communication, has recently launched Viber lens in Bangladesh.
The feature is integrated with augmented reality (AR) in the in-app camera to take daily conversations with loved ones, friends, and colleagues a notch higher, said a press release.
Users in Bangladesh can now incorporate Viber lenses in their regular conversations to make them more engaging, exciting, and entertaining, the press release said.
Viber is partnering with Snap Inc to add the magic of augmented reality into its in-app camera with the first batch of Viber Lens.
The feature comprises more than 30 striking filters including, animal masks, fantasy effects, and users’ favorite Viber characters.
In addition to that, the lenses offer customization by allowing users to change colors or add stickers that appear on the screen.
“Our users who are separated from family due to the current pandemic are looking at more meaningful ways to keep in touch and share more memorable moments,” said Anna Znamenskaya, chief growth officer of Rakuten Viber.
Furthermore, users can also play around with brand lenses from partners like World Health Organization, World Wildlife Fund, and FC Barcelona to show support towards important issues, causes, or cheer for their favorite sports team, the press release said.
“Viber Lens is a unique feature that enables users to make conversations that are more creative, engaging, and vivid. We have included the most advanced AR capabilities to Viber Lens while sticking to our commitment of providing high-security standards for messages, videos, and pictures that are exchanged over the application,” said David Tse, senior director of Rakuten Viber.
Also, it is planning to add at least 20 additional lenses each month.
“We are also looking forward to launching additional local lenses exclusive to our users in Bangladesh. We are pleased to bring these features to our Bangladeshi users and offer them more creative ways to express their thoughts and feelings,” he added.
