Emirates releases new ad with stuntwoman on top of Burj Khalifa

Emirates has released a new advertisement showing a stuntwoman standing at the pinnacle of the Burj Khalifa, holding up message boards with an invitation to visit the Expo 2020 Dubai.

She then gestures to her ‘friend’, the eye-catching Emirates A380 wearing the Expo 2020 Dubai livery, which soars in the background as she stands firmly on the spire of the world’s tallest building, said a press release.

The ad also features dynamic aerial views of Dubai and its iconic skyline, and culminates in a flypast over the impressive Al Wasl dome at the Expo 2020 Dubai site.

While the ad looked like it was shot effortlessly, the whole project involved in-depth planning and meticulous execution involving stakeholders across Dubai’s aviation eco-system, with a strong focus on safety at every juncture when conducting the low flying manoeuvres.

The carefully choreographed flypast involved the A380 flying at a low altitude of only 2,700 feet, the exact height of Burj Khalifa.

The aircraft also flew at a very low speed of 145 knots. To put that into perspective, the average cruising speed of an A380 is around 480 knots.

The low speed ensured the aircraft could efficiently and continuously circle around the Burj Khalifa and achieve a tight radius without drifting away.

In total, the Emirates A380 circled the Burj Khalifa 11 times to get a right selection of shots for the ad.

The aircraft also appeared as if it was flying very close to the stuntwoman as she was standing on the Burj, when in fact it was over a half a mile away.

The new global multi-channel campaign will run in 12 languages, debuting across 19 countries covering TV, cinema, digital and social media platforms.

The ad is part of a wider $20 million commitment Emirates has made to help create awareness, generate excitement and ultimately drive more visits to Dubai and Expo 2020 Dubai.

Since Dubai reopened for business and tourism in July 2020, the airline has run close to 15 major global and regional brand and tactical campaigns across 25 countries

Running until 31 March 2022, Expo 2020 Dubai brings the world together, hosting spectacular events that have encouraged repeat visitation, as it provides a platform for collaboration, showcasing human advances and the latest in technology, culture, art music, gastronomy, sports and much more, in addition to over 190 country pavilions to see and experience.