Epic Group inks deal with Serai to bring better transparency in supply chain network

Epic Group has partnered with Serai, a digital B2B platform by HSBC, to bring better transparency and traceability in its supply chain network.

Epic Group has taken an initiative to trace the cotton that makes up their fabric from farm to the final product, and together with Serai, it will be building a network across their entire fabric supply chain from fabric mills all the way to farms, said a press release.

It will ensure that the cotton used in every piece of apparel is sourced sustainability, the release added.

“In our relentless pursuit of sustainability, gaining visibility into our supply chain so as to ensure ethical sourcing plays an important part in us being a responsible global organization and delivering on our promise to our customers,” said Sunil Daryanani, joint CEO of Epic Group.

Serai launched its supply chain solution earlier this year that helps global brands and manufacturers access and unify complex supply chain information from multiple sources to gain full visibility over their global supply chain, it said.

“At Serai, we’re looking to shape the future of supply chains by making it easy for companies to collect and manage complex data to gain in-depth visibility into their global supply chains. This information can help them drive operational efficiencies, manage underlying risks, and eventually achieve greater transparency and trust in their extended supply chain,” said Vivek Ramachandran, CEO of Serai.