Httpool Bangladesh hosts webinar on FMCG businesses via Facebook

Httpool Bangladesh, an Aleph Holding company and the largest global partner of major media platforms, hosted a virtual knowledge sharing session for fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), businesses.

Technology has enabled consumers to shift buying behaviors online. Httpool Bangladesh team imparted knowledge with the participants that talk about unlocking best practices, enabling the FMCG marketer to reach out to the shoppers and deliver value across the purchase funnel.

On behalf of Httpool, Shamma Rahman, Facebook Client partner and Tithi Chowdhury, Facebook Client Partner, conducted the session. A total of 110 participants took part in the webinar.

The event primarily covered insights and best practices the brands can explore to improve their business activities. The main topics covered were key trends impacting CPG, Facebook discovery commerce, best practices for media excellence, building creative that converts, and the importance of measurement.

Rahman said, “Ever since the onset of the pandemic induced lockdowns, there has been a shift in the way people discover and buy products, especially the daily essentials. With the growth of online sales by 70 to 80 percent in Bangladesh, Facebook is offering brands and retailers a great way to connect with their customers for an easy experiential experience. With the webinar, we aimed to present Facebook’s Discovery Commerce and new tools that FMCG or CPG brands could explore to drive their results.”

Tithi said, “Today, mobile and technology have reshaped the linear shopper journey with discovery happening long before shoppers get to the store. By leveraging the right Facebook solutions, CPG advertisers can now connect with high-intent shoppers, capture their attention with personalized and relevant content, and ensure seamless purchase and zero friction for the buyers. Through the session, we were able to shed light on some of these solutions and share the learnings from global and local success stories with the attendees.”