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19 September 2021


Business Insider Bangladesh

LafargeHolcim Bangladesh unveils new look of Holcim Strong Structure

BI report || BusinessInsider

Published: 16:02, 24 July 2021  
LafargeHolcim Bangladesh unveils new look of Holcim Strong Structure

New look of Holcim Strong Structure. Photo : Courtesy

LafargeHolcim Bangladesh (LHBL) has unveiled a new look of its premium cement brand Holcim Strong Structure which is now available in all the markets.

Rajesh Surana, CEO of LHBL unveiled the new design of the cement bag through a virtual programme, said a press release.

"LafargeHolcim Bangladesh always emphasises innovation and customer satisfaction,” he said on the occasion.

Gazi Mahfuzur Rahaman, sales and marketing director, was also present during the unveiling ceremony.

Earlier, a virtual programme was organised where the distributors and retailers of the company praised the new design and mentioned its uniqueness.

“As a part of this, we are unveiling the new look of our Holcim Strong Structure bag. The new look of the bag is really attractive and reflects our stronger brand image and product differentiation which shall be further emphasized by the new bag,” Rajesh added.

Nagad