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22 July 2024

Business Insider Bangladesh

bKash launches student account with record-breaking influencer campaign to empower youth

BI Report, Dhaka || BusinessInsider

Published: 11:52, 13 June 2024   Update: 11:56, 13 June 2024
bKash launches student account with record-breaking influencer campaign to empower youth

Photo: Courtesy

bKash, one of the leading mobile financial service providers in Bangladesh, recently unveiled the bKash Student Account, a pioneering initiative tailored to the financial needs of students aged between 14 and 18 years.

This launch campaign is marked by an unprecedented influencer initiative, featuring over 50 influencers dressed in student uniforms, who recreated the campaign commercial with Afran Nisho.

This makes it the first campaign launch in Bangladesh with over 50 video contents.

Recognizing the power of influencers in today’s digital landscape, bKash’s collaboration with more than 50 of the country’s content creators represents a novel approach to engaging the younger demographic.

The campaign includes prominent content creators like Raba Khan, Amin Hannan Chowdhury, Keto Bhai, Hamza Shayan Khan, and Maisun's World, all donning student uniforms for a unique and engaging experience.

This collaboration marks a significant milestone in Bangladesh’s digital marketing landscape.

This strategic approach has successfully captured the attention of the youth, fostering a connection with the brand through relatable and innovative content. It is indeed a pioneering campaign with unprecedented reach.

The creators’ videos also delve into educational information, informing viewers about the requirements for opening a bKash Student Account and the exciting offers available after account activation.

With the simplicity of opening an account using just a digital birth certificate and a parent’s active bKash Account Number, bKash is breaking down barriers to financial access.

This account is more than just a financial tool; it’s a step towards nurturing the financial literacy and independence of the youth in Bangladesh.

For a deeper dive into the bKash Student Account, please visit: bKash Student Account. bKash has been a pioneer in the mobile financial services industry, revolutionizing the way more than 70 million Bangladeshis transact daily.

With a relentless focus on innovation and customer-centricity, bKash continues to lead the charge in driving financial inclusion across the nation.