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29 May 2024

Business Insider Bangladesh

Bidya Sinha Mim becomes brand endorser of bKash

BI Report || BusinessInsider

Published: 00:54, 25 March 2024  
Bidya Sinha Mim becomes brand endorser of bKash

Photo: Collected

Renowned actress and model, Bidya Sinha Mim, has taken on the role of brand endorser for the largest Mobile Financial Services (MFS) provider in the country, bKash.

Her endorsement aims to inspire, educate, and familiarize people, particularly the younger generation, with digital transactions.

The official signing of the brand endorsement agreement took place at an event hosted by bKash at its headquarters in the city on March 21st, said a press release on Sunday.

Chief Marketing Officer of bKash Mir Nawbut Ali, EVP & HoD, Supply Chain & Procurement of bKash Mohammad Rashedul Alam along with other senior officials were present at the event.

Through her acting prowess and captivating persona, Mim has garnered immense popularity, particularly among the younger demographic, making her an icon for a diverse audience.

Throughout her career, she has received numerous accolades, including the National Film Award and the India Bangladesh Film Award.

As the brand endorser for bKash, Mim will actively participate in various campaigns and initiatives aimed at promoting and raising awareness about bKash's products, services, and core values among the general populace.

Commenting on her new role with bKash, Mim said Bangladesh is undergoing a transformative journey towards a cashless society. In this journey, bKash plays a pivotal role by offering a myriad of cashless transaction services.

Now, people can seamlessly conduct all their daily transactions through bKash, she said.

“To inspire people across the country to embrace digital transactions further, I am proud to join the bKash family. I am thrilled by the opportunity to contribute to this remarkable initiative of transitioning Bangladesh into a cashless society,” said the famous actress.