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27 April 2024


Business Insider Bangladesh

Walton’s ‘Nonstop Millionaire’ campaign kicks off in Sylhet

BI Report || BusinessInsider

Published: 11:29, 12 March 2024  
Walton’s ‘Nonstop Millionaire’ campaign kicks off in Sylhet

Photo: Collected

The branding activities of the country’s sole electronics giant Walton's "Nonstop Millionaire" campaign have been kicked off in Sylhet with the slogan "Best Offer for the Best Product."

The campaign was launched through a programme held at Kushiara Convention Hall in Sylhet City on March 10 ahead of the holy Eid-ul-Fitr.

The goal of the campaign is to generate a significant number of customer responses in 'Season 20' similar to the previous years by informing customers about the advantages of becoming a 'Nonstop Millionaire' by purchasing Walton products.

Additionally, it aims to encourage customers to support domestic products for the sustainable development of the domestic industry and the economic growth of the country.

Among others present at the event were Didarul Alam Khan, Chief Marketing Officer of Walton; Feroz Alam, Head of Sales at Walton Distributor Network; Wahiduzzaman Tanveer, Chief Sales Executive at Walton Plaza; Amin Khan, Senior Executive Director at Walton; along with Shahjalal Hossain Limon and Shahzada Salim.

Over 200 distributors, plaza managers, and sales representatives from various districts within the Sylhet zone of Walton Plaza and the distributor network participated in the campaign event.

In his speech, Walton's Chief Marketing Officer Didarul Alam Khan emphasised the significance of prioritising domestically manufactured products to propel the country forward.

He highlighted that this approach would retain capital within the country, foster sustainable development of the domestic industry, generate widespread employment opportunities, and accelerate the pace of economic growth in the country.

Claiming that Walton manufactures world-class products from its factory in Gazipur, he said that Walton's sales team is acclaimed as the best globally, for their relentless efforts in ensuring Walton products reach every corner of the country.

During the event, Didarul Alam Khan advised the plaza managers, distributors, and sales representatives of the Sylhet zone to conduct exceptional and responsive promotional activities to boost the consumers' engagement with the Walton product.

Feroze Alam, head of Sales at Walton Distributor Network, highlighted that Walton products are now exported to over 40 countries, emphasizing the company's commitment to delivering world-class products alongside maximum customer convenience and top-notch after-sales service.

He noted that Walton has once again brought the opportunity for customers across the country to become millionaires.

He expressed strong optimism that this season will be 100 percent successful in every region of the country, including Sylhet.

It may be pointed out that a total of 30 buyers have become millionaires by purchasing Walton products through the digital campaign.

Walton is once again presenting this opportunity with the slogan "Best Offer on the Best Product" in Season-20 as a special gift for customers ahead of the holy Eid.

During Season-20, buyers have the opportunity to become millionaires by purchasing refrigerators, ACs, TVs, washing machines, and fans from any Walton Plaza, distributor showroom, or the online sales platform 'E-Plaza' across the country.

Additionally, there are guaranteed gifts worth crores of rupees. This opportunity to become a 'Nonstop Millionaire' is available from March 1st this year until further notice.