Customers offered a maximum of Tk10 lakh cashback on purchases of Marcel products
BI Desk || BusinessInsider

Photo: Courtesy
Ahead of the upcoming Eid-ul-Fitr, Marcel, a prominent electronics brand in Bangladesh, has launched its 'Digital Campaign Season-20,' promising enticing benefits for customers who purchase its products.
During the campaign, customers can receive up to Tk10 lakh cashback on the purchase of Marcel brand's fridge, TV, AC, washing machine, and fan from any outlet across the country.
Additionally, the customers are also entitled to receive sure gifts of lakhs of taka.
These Season-20 benefits became effective on March 1, 2024, and will remain available until further notice, allowing customers to enjoy these perks.
Marcel officials came up with the announcement at a programme of 'Digital Campaign Season-20' held at a five-star hotel in the capital Dhaka on February 29.
The programme was attended, among others, by the company's Additional Managing Directors SM Shoyeb Hossain Nobel, Major General (Retd.) Ibne Fazal Shayekhuzzaman and Nazrul Islam Sarker, Deputy Managing Director Humayun Kabir, Senior Executive Directors Didarul Alam Khan (Chief Marketing Officer), Tanvir Rahman, Tofail Ahmed, Sohel Rana, Mostafa Kamal, Abdullah Al Mamun, Shahjalal Hossain Limon, Amin Khan and Shahjada Salim, Marcel's Head of Business Matiur Rahman, Marcel Distributor Network's North Zone In-charge Qudrat E Khuda and South Zone In-charge Nurul Islam Rubel.
During the function, Marcel officials said that they have been conducting a digital campaign across the country to provide customers with swift and best after-sales service through online automation.
Already, a total of 19 seasons of the campaign have been completed. Each season has received an unprecedented response from customers.
Centering the upcoming Eid, Marcel has started season 20 of the digital campaign. Under this, the popular electronics brand announced various customer benefits including cashback up to Tk 10 lakh as well as lakhs of taka worth gifts.
To avail of the Season-20 benefits, customers will have to do digital registration of their product after purchasing Marcel fridge, TV, AC, washing machine, and fan from any showroom in the country.
After that, they may get cashback up to Tk 10 lakh or a sure gift through an SMS from Marcel. The concerned showroom will hand over the awarded cashback or gift to customers.
During the digital campaign, some detailed information including the buyer's name, mobile number and product's model number is stored on Marcel's server through the registration system.
As a result, customers can get quick service from any Marcel service center in the country even if they lost the warranty card.
Besides, the representatives of the service center can also know the customers’ feedback.