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Walton Washing Machine, Orix Fabric Care ink strategic business deal

BI Report || BusinessInsider

Published: 23:56, 24 November 2023   Update: 00:18, 25 November 2023
Walton Washing Machine, Orix Fabric Care ink strategic business deal

Senior officials of Walton and Remark HB Ltd. exchanging documents after signing a strategic business partnership deal.Photo: Courtesy

Orix, a prominent US-based homecare brand, has collaboratively ventured with Walton, a leading electronics brand, to elevate their brand promotion initiatives and introduce consumers to an innovative laundry cleaning experience.

The strategic business partnership was inked at the Corporate Office of Remark HB Limited in Gulshan in the capital Dhaka on November 23.

Representatives from both entities, Mostafa Kalam, Chief Business Officer of Walton Home Appliance, and Khondoker Md. Mominul Huq, Home and Personal Care Business Head at Remark HB Ltd, officially sealed the deal on behalf of their respective organizations.

The ceremony was graced by the presence of key figures such as Fazle Rabbi, Brand Manager of Walton Home Appliance, Fahim Haque, Brand Manager of Remark, and other senior officials from both organizations.

According to the terms of the agreement, Orix will supply liquid detergent to Walton Home Appliances, which will be provided free of charge to consumers upon the purchase of Walton washing machines.

In return, Orix gains the liberty to leverage Walton's branding elements in various promotional channels, including packaging, leaflets, campaigns, and advertisements. Additionally, Orix will have the opportunity to set up promotional booths at Walton's Plazas and outlets nationwide.

During the signing ceremony, Mostafa Kamal, CBO of Walton Home Appliance, expressed Walton's commitment to providing world-class washing machines at affordable rates, emphasizing the company's leadership in the market.

He highlighted the agreement's benefits for consumers, stating, "As per today's agreement between Walton and Orix, customers of Walton washing machines will receive free liquid detergent of the Orix brand, providing a new and enhanced experience in laundry cleaning."

Khondoker Md. Mominul Huq, Home and Personal Care Business Head at Remark HB Ltd, expressed optimism about the partnership, citing the active participation of Bangladesh's leading electronics brand.

He underscored Orix's commitment to surprising Bangladeshi consumers with innovative fabric care solutions and anticipated an enhanced laundry cleaning experience through the collaboration with Walton washing machines.

Walton, with nearly four decades of presence in the country's electronics market, has not only delivered world-class services but has also significantly contributed to earning foreign exchange through product exports.

Remark HB Limited, an affiliate of Remark LLC, USA, has introduced the international detergent brand, Orix, to the Bangladeshi market, aiming to simplify consumers' lives. Orix boasts cutting-edge technology, offering variants like Crystal Wash, Fabric Shampoo, Winter Wash, and Perfect Plus Detergent.

The brand is set to launch a new liquid detergent, "Orix Pure Clean," anticipated to revolutionize fabric care in Bangladesh.