Sprite launches consumer-engaging campaign

Beverage brand Sprite has launched a new episodic-digital campaign, in which it engages consumers to tell their experiences with the soft-drinks.

Titled ‘Tomar Choice e Hok Sprite er Golpo’, roughly translated as your experience makes the sprite story, the interactive campaign can be an exciting opportunity for the brand lovers, said a press release.

To this end, the company already published a promotional video on its official Facebook page.

Popular actor Siam Ahmed, also the brand ambassador of Sprite in Bangladesh, acted in the commercial video as a protagonist.

“This is an exciting moment for me to be a part of such an amazing, unique, and first of its kind consumer-engaging promotion. I am excited to see how the young consumers take part in this with their thoughts,” Siam said.

“Sprite’s youth-centric spirit will not only engage consumers but also will encourage them to bring out their thoughts,” Ajay Bathija, director of Coca-Cola Bangladesh said.

“We believe in keeping everyone refreshed with our products and services,” he added.