Dhaka, Sunday

10 December 2023

Business Insider Bangladesh

Marcel launches customers’ benefit campaign

BI Report || BusinessInsider

Published: 18:02, 23 November 2022  
Marcel launches customers’ benefit campaign

Senior officials of Marcel on Wednesday, November 23, 2022 attend the declaration programme of Digital Campaign Season-16. Photo: Courtesy

Marcel, one of the country’s popular electronics brands, has launched 'Digital Campaign Season-16' with attractive customer benefit offers on purchasing its locally manufactured refrigerators and washing machines.

Under the campaign, customers will get cashback of up to Tk 50,000 and various kinds of products of the company free using scratch cards.

The company will begin the offer on November 21 and it will continue until further notice in this regard, reports a press release.

The offer was made at a programme held at the company’s corporate office in the capital on November 20.

Along with Season 16, the customer can purchase some specific models of Marcel fridges at discounted prices under the hot sale campaign, which will be continued till November 30.

Deputy Managing Directors Eva Rizwana Nilu, Amdadul Hoque Sarker and Humayun Kabir, Plaza Trade’s CEO Mohammad Rayhan, Senior Executive Director SM Zahid Hasan and Amin Khan, Marcel’s Advisor Md Shakhawat Hossen, its Chief Marketing Officer Firoj Alam, Head of Business Intelligence Ariful Ambia, Refrigerator section Chief Business Officer (CBO) Tofail Ahmed and Home Appliance CBO Al-Imran, among others, attended the programme.

Marcel is conducting a digital campaign across the country to provide customers with swift and best after-sales service through online automation.

While purchasing Marcel's fridge or washing machine, some detailed information like the buyer's name, mobile number and the respective product model and bar code number will be registered digitally and a scratch card will be provided to the customer.

Using the scratch card, the customers could get cashback of up to Tk 50,000 or free products on behalf of the company during the campaign period.

Marcel's Advisor Md Shakhawat Hossen said the company has been providing high-quality products and various benefits to the customers.

Currently, the company has around 200 types of refrigerators in the market with intelligent inverters, BSTI's 5-star energy rating, glass doors and side-by-side door models, he said.

The prices of the refrigerators are between Tk 14,990 and Tk 92,990 and the buyers are being given a one-year replacement warranty and 12 years warranty on compressors with five years of free after-sales services.

Marcel also has various models of affordable automatic front load, top load and semi-automatic washing machines.