Coca-Cola Zero Sugar hits market

Coca-Cola in Bangladesh has rolled out Coca-Cola Zero Sugar for Bangladesh consumers to enjoy the taste of carbonated drinks with zero sugar or calories.

While all listed ingredients and nutritional information remain the same, the new Coca-Cola Zero Sugar recipe has bridged the gap even further, enabling Coca-cola fans to enjoy their favourite beverage and embrace a balanced lifestyle, said a press release.

"Our new and improved product is going to give consumers a new beverage option that will be closer to the taste of classic coke. We are confident that Coca-Cola Zero Sugar will also be a hit among our consumers in Bangladesh,” said Tapa Kumar Mondal, managing director of International Beverages Private Limited.

The company said it is the perfect beverage for today’s youth who actively seek a balanced lifestyle without having to worry about what they consume.

“The consumer landscape is always changing, which is why we must evolve as well to stay ahead of the curve. We are certain the new Coca-Cola Zero Sugar will certainly make a positive impact in the lives of our consumers to help consumers achieve a balanced lifestyle,” said Ta Duy Tung, managing director of Coca-Cola Bangladesh.

Moreover, it is also ideally-suited for young adults who are looking for greater choice and variation which will complement their busy lifestyles while not compromising on how they enjoy their lives with their friends, families and colleagues, the press release added.

Commenting on this, Lutful Chowdhury, chief executive officer (CEO) of Abdul Monem Ltd, said: “The New Coca-Cola Zero Sugar is a wonderful addition to our existing portfolio of brands. This new recipe will deliver the true iconic coke taste without the sugar.”

Coca-Cola Zero Sugar is now available at all leading supermarket chains across the country in 250ml, 500ml bottles and 250ml CANs.

“I have no doubt our consumers will love their first sip of this new product,” he added.