Lifebuoy, BRAC launch campaign to teach hand wash techniques to 3.5 lakh students

Lifebuoy in partnership with BRAC, has launched a weeklong 'H for Handwashing' campaign to teach effective handwashing techniques to more than 3.5 lakh students across 700 schools in Bangladesh.

The campaign aims to instill the importance of hand washing as a habit in children from an early age, said a press release.
Every year, Lifebuoy, as the number one hygiene soap brand, celebrates `'Global Handwashing Day' on 15 October to motivate and mobilize people across the globe to improve their handwashing habits.

The brand launched the ‘H for Handwashing’ multi-year campaign carrying a simple message: While H is for hat, horse…H must also stand for Handwashing! To that end, Lifebuoy has proposed incorporating “H for Handwashing” and “হ তে হাত ধোয়া” in the early education and primary education curriculum so children learn about the importance of handwashing at an early age and the behavior is ingrained in them, the press release reads.

Among many others, Porabari High School, located at Trishal Upazila in Mymensingh, was the first school that participated in the Lifebuoy-BRAC Global Handwashing Day event.

In order to motivate the children, six simple steps of effective handwashing were presented in front of about 500 students.
Through highlighting the importance of handwashing habits from an early age, the speakers urged the students, parents and family members to encourage their kids to wash their hands properly.

Furthermore, the students, instructors, and authorities pledged to practice appropriate Handwashing on a regular basis to protect themselves from germs and diseases.

Later in the event, Lifebuoy Handwash packets were distributed among the students and teachers.

“Last year, we started “H for Handwashing” campaign to help drive Handwashing behavior change among children and adolescents. Till date, Lifebuoy has taught proper hand washing steps to more than 1 crore 10 lakhs children in Bangladesh. Now through this weeklong campaign we intend to reach more students in the coming days,” said Afzal Khan, marketing director for the beauty and personal care division of Unilever Bangladesh.

Additionally, to celebrate the Handwashing Day 2021, globally Lifebuoy is hosting the World’s Largest Virtual Classroom to impart the important lesson of Handwashing with soap.

Moreover, in this Global Handwashing Day, Lifebuoy will launch a series of interactive games aimed at driving digital behavior change, along with a hygiene-focused alphabet book.