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17 October 2021


Business Insider Bangladesh

StanChart Bangladesh rolls out SMART Card

BI Report || BusinessInsider

Published: 22:02, 26 September 2021  
StanChart Bangladesh rolls out SMART Card

Standard Chartered Bangladesh on Sunday launched SMART Card, which the bank said a unique credit card designed for the digital-first lifestyle. Photo: Courtesy

Standard Chartered Bangladesh on Sunday launched SMART Card, which the bank said a unique credit card designed for the digital-first lifestyle.

The card offers everyday benefits ranging from convenient borrowing, digital rewards and self-service capabilities, the bank said in a statement.

Extensive client research by the bank shows that particularly younger clients prefer simple borrowing features available within their card, it said. They prefer to be serviced digitally and enjoy rewards for digital spend, the bank said.

Research has also shown that Covid-19 has changed the consumers’ spending behaviours, with consumers becoming more careful with their expenses while spending more on basics than they did prior to the pandemic, according to the bank.

The SMART Card delivers convenient borrowing, digital rewards and self-service capabilities, offering a range of cash-back, savings and fee waiver privileges that are carefully designed to help clients make the most of their digital-first lifestyle, the bank said. This unique offering is the first credit card in the market to be manufactured through a carbon-neutral process and bears the Certified Carbon Neutral logo, it said.

Naser Ezaz Bijoy, chief executive officer at Standard Chartered Bangladesh, said, “SMART CARD has been conceptualised by millennials for those who resonate with the mindset of Millennials. It supports their digital lifestyle, affinity towards social causes and aspirational or growth mind-set, as this is the first carbon-neutral card in the market, provides option to contribute towards community projects that support disadvantaged young people, especially girls, with visual impairment and offers privileges against subscription of knowledge and lifestyle websites. Smart Card will evolve based on clients’ behaviour and feedback. I would like to thank Visa Card for being our partner to this unique and innovative initiative.”

Sabbir Ahmed, head of Consumer, Private & Business Banking, Standard Chartered Bangladesh, said, “Standard Chartered SMART Card serves the everyday needs of our young, dynamic client-base with everyday benefits. The unique Card caters to our evolving lifestyles, providing great value for money to support our clients’ the daily spending needs. With the SMART Card, consumers can earn big and save more through everyday spending. Cardholders can also enjoy the flexibility of interest-free instalment to meet unexpected financial needs or easily finance their purchases.”

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