Daraz brings in-app shoppable livestream technology

Leading e-commerce marketplace Daraz for the first time in the country has brought a technology that allows customers purchasing products on video-live on its app.

Called ‘in-app shoppable livestream’, the technology is expected to improve users’ online shopping experiences adding a new dimension, said a press release.

“The new feature will revolutionise Bangladesh’s e-commerce industry and consumers’ shopping experience and habits,” said Daraz Bangladesh’s Chief Marketing Officer Md Tajdin Hassan.

“Digital transformation is defining the ways we interact and do business. This new technology, we believe, will add value to our customers,” he added.

With the livestream, Daraz now shows real-time contents -- product showcasing, trivia games, and question-answers -- to its customers starting from Wednesday, enabling greater interactions between sellers and buyers.

One of the great features of the technology is engaging customers with sellers via comments, the releaser reads, adding that sellers, for example, will review the top-rated products and the audience can ask any question on-live regarding the product.

These new features are underpinned by Daraz’s commitment to supporting local businesses in adapting to new digital business models as the pandemic continues to take a toll on brick-and-mortar retail, the china’s Alibaba-backed company said.